Creative Elements aims to introduce diverse backgrounds to a range of concepts and skills required to gain an understanding of the universal principles surrounding both interactivity and animation. The aims of this module are to introduce core themes, such as:
visualization, time-based media, audio, interactivity and divergent thinking. fundamental techniques, processes and technology through intensive workshop practice. promote innovative thinking and idea generation. encourage the creation of assets required to meet the outcomes from innovative thinking. creative environment that supports an understanding of core themes relating to interactivity and animation through reflection, group work and peer-assessment.
POSTER AND GRAPHIC (DESIGN DISCOURSE ONE AND TWO)
My Team and I, were given a task to produce a poster and graphic design, in a ratio of 4.1 – 2.1; based on the research we found within Design Discourse One and Two. The first thing we did was to read over the module’s description and discuss “What it means?”. We then began to research ideas we could incorporate into the design of the poster and graphic. This research would relate to key elements within that course module structure, and what it means to study this module.
Here are some of these images and idea processes, we had:
We began by bringing up all the key words found within the module description; and pinning them up on the window, just like we had done for the previous week’s project.
We had originally decided to produce a .gif for our poster design, but, we later found out that the site may not hold a .gif document. Above, is a storyboard idea that I created for the .gif. I took the same ideas mentioned by the team; which was an idea involving blending of images showing the key elements of Design Discourse One and Two. The Idea for this story board was simple: each image would flick to the next frame, and there would be slight indications of animation (between each one), to narrate the meaning of the key words found in Design Discourse One and Two.
One idea I suggested was to bring an illustrative approach to the piece; I produced some works I felt express this style, but once we looked over them, we decided the images were too dominant in the piece, and didn’t really present a clear view of the module’s key elements. What we then decided was to bring a narrative to the poster, that would attract the audience/viewer in a way that would trick them into looking at the whole piece, in a rotated fashion. We aimed to do this by blending images on Photoshop, in a mask layer, and to collect images of the class environment around us.
Above are some concepts I created; my inspiration for these came from one of my team members. She had produced this wonderfully textured looking image that was blended in a mask layer. Its texture was the typography and a brush swish effect, (subtly disguised behind) which she had drawn out over the top of the images in mask layer; and therefore, it appeared/felt like a projector was projecting the images. The words also had the colours from the images behind, coming through. (Scroll down and you will see this image below.)
Above are some more concepts that I feel have certain aspects to an Illustrative approach. I wanted to experiment with typography, and when I brought these ideas to the team we decided that the typography was over crowding the main focus point of the poster, and that the illustrative style could be used through photography that would describe the modules’ overall themes.
Our aim from that point on, was to narrow those concepts down to four finalized designs, for the poster.
(THIS IS THE IMAGE THAT I MENTIONED TWO PARAGRAPHS ABOVE)
These were some of the team’s final poster designs for this project. They provided a good basis for how we wanted to present our finalized ideas. They were good designs, and had a related quality to design that we were trying to achieve; however we decided not to use them, because the images had nothing that related to the course module or said anything that related to it. Though in our feed back, from our tutor, we were shocked to realize that he preferred these earlier ideas. So, our aim now is to refine this idea, but, this time to use a single image that represents the course module. Looking back, we realized that simplicity works best; when in doubt, think of the least expected.
These were some later entries of the poster designs; they were really simple and brilliantly illustrated the course structure, in great detail.
These were the team’s finalized poster designs that we presented to the class. The problem with these posters was, that they weren’t simple enough. Our tutor loves simplistic ideas, because they work the best, when creating a poster or any other type of design. Design is always based around simplistic ideas, because they work.
These were the finalized graphics that we presented, they work in a rotated fashion; it is a simple trick that one of our team members guested and we liked, so went for it. It works really well; the idea is that the images are placed in a way that directs the viewer’s eye to look at the whole image. That is pure genius; it really does work well.
The team worked on other variations of that same idea of directing the viewer’s eye; we played about with the positioning of the image within the graphic. Then one other team member started positioning the images slanted, something the rest of us hadn’t thought about; so, we started taking that spark of an idea into consideration. There is something appealing about when we designed the images to be slanted that just stuck to the end product.
This is a presentation/ example of what the graphic will look like on the course website.